Li este artigo do Chris Cillizza para o Washington Post sobre um artigo escrito pelo Jason Goldman para o Medium.
Cillizza concentra-se nesta frase:
«Broadcasting isn’t the same as connecting. Broadcasting can create awareness. But connecting people can create engagement and change.»
«That is a beautifully brief encapsulation of where I think journalism — and, as Goldman argues, the entire Internet — is headed.»
Não consigo parar de pensar em como esta reflexão faz todo o sentido.
Cillizza explica como o número de cliques perde protagonismo e importância para o jornalismo em função do tempo gasto na página.
«But, in recent months (probably, in truth years, but we in journalism tend to be a little behind), the operating principle has begun to change. No longer are page views king. In their place — or moving into their place — is the idea of “time on site”, a way to measure how long people, um, stay on any article or, say, the Washington Post site.»
Sim, vou fazer muitas citações, porque estas palavras ganham força pela simplicidade, despretensiosismo e pragmatismo. Para os preguiçosos, podem ler uma espécie de resumo aqui:
«Broadcasting is passive; we push information to users based on what we think they want. (…) Connecting is active; you play a part in making whatever it is that you want to make.»
«Yup. And, while Goldman is writing about the business and political world, that truth is no less, well, true about journalism.»
«We as journalists provide the gathering place and maybe a spot to start the conversation. You take it, mold it and then (hopefully) share it.»
«In short, digital journalism is moving from a broadcasting model to a connecting one.»
Para os outros, faço minhas as palavras de Cillizza:
«Do yourself a favor and read Goldman’s entire piece; it’s a window into where politics, the people who cover it and the broader web is headed.»
…Vejam os links.